Sunday, July 11, 2010

Get on the FashionITCH bandwagon!

Just did photoshoot today for the next 3 collections - DAMN TIRED. But oooooh! So excited! Many many pretty pieces that we will be launching over the next couple of weeks. In line with our on-going theme of a weekly wardrobe, look out for gorgeous work outfits that will take you through Mondays to Fridays and lovely Saturday and Sunday outfits that spell WEEKEND!

Here are my TOP PICKS from the upcoming few collections (spoiler alert!):

the rainbow maxi in "petite"! We had a couple of customers say they really liked the rainbow maxi but found it too long as they were more petite. Well here it is, specially for you! Unlike our rainbow maxi which is predominantly red/orange based, the main shade of this dress is blue. Gotta love it. :)
Ok, I am majorly into long sun dresses lately and I love pretty floral prints. Not those "aunty" "cheena" kind but something like this. The shade of blue and the flowers give it a vintage feel and I love the way the dress flows. There are also crochet details at the top which I think makes the dress very sweet. A MUST HAVE! :)

True to our promise, here you have it - another maxi dress. Love the colour on this dress as well as the patch work prints. For those who found the rainbow maxi a tad loud, you will love this as it is more muted and absolutely gorgeous!!
Now I am still Bali-hungover so I love this piece! I think it's perfect for the beach or just lazing by the pool. I noticed from fb that many peeps are headed to Phuket and Bali for a weekend getaway these days. Well, you will find this a must-bring piece in that suitcase!
On the corporate front, I am loving this skirt for the flower bottom details. It gives the 2nd half of your legs added length and the cut is very feminine. This made of non-shiny thick and good material which is both comfortable and definitely NOT "cheapo" looking. Beautiful.
The top Lin is wearing is also one of my favourites. It has a nice cut-in sleeve which flatters the shoulders. The ruffles in front give it a feminine touch and the dark navy blue is a rich colour that is flattering against most skin tones.
This chiffon piece is GORGEOUS. The shade of blue is very pretty. Love how the dress falls into place. Comes with the belt too. Very pretty and chic. Great for work and dinners after. :) And according to Lin, extremely comfortable!!
For me, this dress was love at first sight. I like how they mixed a soft satin material for the top with a coarser structured material for the bottom. It's not a straight-cut skirt so it is extremely comfortable. The prints whilst large are of a faded shade which makes it more muted and not screaming for attention. Yet, again, as with all of our dresses, it beckons for you to take a second look. :p
This is a sweet piece with a very feminine cutting. I love how the collar draws attention to the neckline and the patterns at the pockets bring attention to the waist. A dress that exudes femininity and whilst professional-looking, it's far from intimidating. VERY PRETTY.
This has got to be one of my favourite pieces. Love the material of the dress. Firm, structured, not flimsy, yet soft and extremely comfortable!!! One look and you can tell it's a high quality dress. I think the material looks and feels expensive. Comes with a sweet black belt. The dress is structured at the top but not straight cut at the bottom so it gives a flirty girlish feel. It's very snug and I literally didn't want to take it off after the shoot. No surprise that I am keeping this piece (along with some others…care to guess which ones? :p)!
Again another lovely dress which comes with a funky belt. As with most of our dresses, we swear by their quality. The texture of the material is soft and comfortable. Whilst it maintains structure, the flower at the top softens the look. The belt gives the dress and edgy feel and completes the look. The grey is also of a beautiful shade. I think many of you will love this. :)

So look out for our upcoming collections, starting with our 3rd collection - Fashion Victim: Xandra, launching 13 July 2010! :)

-Germaine-

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